One of the advantages of much of the art that is offline is that it is set up in a way that showcases its best features. After all, when people go to an art museum or gallery, there’s a good chance that many of them will be in the mood to view art, and will be actively thinking about art. This is very different from art and design on the internet. Here, people might not even have art on their mind at all. Instead, they might be looking for the answer to a particular question, and so they will be focused mostly on text and the stuff related to their query.
So, since those people browsing the internet might not really be thinking about art, they might not see it at all. They might be rushing from page to page, or clicking on the next link, without taking the time to consider the beautiful design or imagery right in front of them. Even when they’re taking the time to consider an image, such as on the website of a particular museum, they might not be seeing it in its best light. After all, the monitor might not be well calibrated, or there might be too much ambient light or noise. It’s a far cry from the more lovely walls and halls of a museum.
Then again, even if viewing art and good design online isn’t ideal, the great thing about it is that it moves art beyond the walls of the usual museums and art galleries. If you have a device that can connect to the internet, you have a wealth of art available for you to freely view. After all, the internet isn’t just useful to check the news, compare currency exchange, swap quotes on social media, or the like. The internet is also a way for people to have access to many images, ideas and pieces of information that they would not normally have. So there’s a lot of great potential here.